Skills You Will Use

Regardless of your intended career, a solid understanding of business fundamentals – especially one rooted in actual hands-on experience – will give you a huge leg up in the job market. Unfortunately, business training isn't something you'll get in the classroom at most Ivy League colleges.

The Summer Management Program will help you fill the professional gap in your Ivy League education with world-class training and hands-on experience in the five fundamental modules of business.


Module You will learn how to...
Strategy
  • Set goals
  • Generate forecasts and sales projections
  • Create a budget
  • Prepare and present a go-to-market strategy
Operations
  • Negotiate B2B relationships
  • Manage sales people
  • Execute strategies
  • Meet deadlines
Sales
  • Learn to listen
  • Understand the sales cycle
  • Master the art of the sale
  • Learn how (and when) to “close”
Marketing
  • Develop a marketing plan
  • Execute a Direct Mail campaign
  • Track marketing analytics
  • Learn conversion tactics
Accounting
  • Track revenue and expenses
  • Learn key accounting conventions
  • Maintain a business P&L
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